Colorado Cubbies

This was a product concept designed for Panacea Life Science's (PLS) new "lifestyle" division.

While PLS was known more for their medically focused products (ie: tinctures, soft gels and tablets), our goal for branching out with this gummy line was to make them their own fun, "stand alone" product line; that wouldn't interfere or dilute the medical nature of Panacea.

The product was still being backed by their reputable line of CBD/hemp oil but allowed Panacea to enter complimentary markets while differentiating their existing medical and new lifestyle products.

• Label Design + Concept

• Ad Materials