Pure Ice Creams
...a deeper state of "mmmmm".
the skinny
Clearly one of the more fun projects and companies to sink your teeth (and spoon) into.
We were engaged in this product from inception to sourcing. Pure Ice Cream combined the talents of one of the world's leading ice cream manufacturers "Mora" (who won Starbuck's Vanilla Ice Cream sourcing contest) and the novel opportunity to bring hemp CBD ice cream to the mass market.
Mora owned the "Pure" trademark, and the founding team let us "go to town" on bringing the brand and concept to life.
From packaging and lids to sales presentations and food trucks, this was one of the most dynamic projects we've undertaken.
work
Branding + Concept
Product Development + Packaging
Logo Design
Print + Sales Materials
Food Truck Concept
Distribution Strategy + Development
P.O.S. Design
Website + eCommerce Concept
Sales + Investment Presentations
Taste Testing
how it's going...
This company still remains relevant but due to manufacturing legality, the project is dormant until restrictions on CBD food additives are lifted, changed, abolished, etc.
The world needs CBD ice cream, so rest assured, this will be coming to shelves soon.
