Dr.Jimmy's
"Don't worry, be hempy." - Dr.Jimmy
the skinny
Dr.Jimmy's is a cheeky little hemp company based out of Colorado, and founded in early 2021.
This company was starting from scratch and the founding partner's goal was to create a hemp brand that strayed from all the other "cookie cutter" hemp/CBD companies clogging up the industry today.
So we created Dr.Jimmy's, a recreational (but professional) hemp company that didn't take itself "too seriously". Dr.Jimmy's team focuses on unique, quality hemp products that support a healthy, hempy, lifestyle.
The approach to the branding was to give it a timeless, familiar look, we'll call it "vintage contemporary", and the language pokes fun at traditional marketing culture; still keeping things light; as it toes the line of what we can get away with.
See for yourself.
work
Brand Concept + Development
Logo Design + Brand Language
Packaging Design + Manufacturing
Website + eCommerce Development
Social Media Platform Development + Management
Digital Advertising + Content Creation
Digital Asset Storage
Domain + Email Setup
Public Relations + Press Releases
Print Material Design + Sourcing
Market Research + Startup Strategy
Sales Support + Management
how it's going...
Dr.Jimmy's branding has been warmly received by retailers and consumers, complimenting the fun "meme-like" social media content and "vintage" packaging.
Dr.Jimmy's "After Sun" is the first CBD product featured on Walmart.com and Dr.Jimmy's products can now be found on shelves from Hawaii to New York City; and most recently, hitting international ground (or should we say beaches) in the Caribbean islands of Antigua, St.Kitts and Dominica.
